S.E.O by O.P

I Build Websites That Sell While You Sleep.

Get a professional website powered by AI automation. I combine local SEO expertise with smart chat assistants to capture, qualify, and book leads while you’re off the clock.

Case Study

EpicLook.co.uk (Aesthetics Clinic in Bathgate, Scotland)

The Problem: EpicLook was getting plenty of traffic on Google, but it was "random." Without a website, the clinic had no way to steer people toward their most valuable treatments. To book or ask a question, clients had to call or walk in, making it difficult to pre-qualify leads or showcase high-end services.

The Work:

  • Targeted Attraction: We built a website designed to rank for specific, high-value treatments, ensuring the traffic coming in was looking for the clinic's most profitable services.

  • Strategic Education: The site provides the exact information a client needs to feel confident, acting as a filter to ensure only qualified prospects move toward a booking.

  • Seamless Conversion: We integrated the site with Square, allowing those educated, high-value leads to book a consultation instantly.

The Results:

  • Qualified Lead Flow: The clinic shifted from "random traffic" to a stream of visitors specifically interested in top-tier treatments.

  • 16.6% Sustained Conversion: Over the last 90 days, 1 in 6 visitors has either clicked to book a consultation (9.1%) or engaged with the clinic’s app (7.5%).

Case Study

KineticAbilityz.co.uk (Edinburgh, Scotland)

The Problem: As a healthcare company supporting neurodiverse individuals, Kinetic Abilityz needed to move away from the "disability" label. The owner wanted a digital presence that reflected her vision of an inclusive community, but also needed a way to make families feel confident that their loved ones would be nurtured and empowered, not just "cared for."

The Work:

  • Reframed Brand Identity: We built a website that positions neurodiversity as a different way of life rather than a deficit, ensuring the messaging aligns with the clinic's empowering mission.

  • Talent-Focused Academy: We designed a dedicated section for their Academy division, specifically highlighting how they identify and nurture hidden talents to help individuals become productive parts of the community.

  • Community Hub: We created a dynamic workshop page to showcase inclusive activities, giving families a clear window into how their loved ones can thrive.

The Result:

  • Aligned Authority: The clinic now has a professional platform that perfectly balances deep empathy with the high-level credibility parents look for.

  • Clear User Pathways: By organizing the "Academy" and "Workshops" into distinct areas, I made it easy for families to find the right support without feeling overwhelmed.

  • Consistent Community Growth: The website now serves as a central hub that fosters trust and invites participation, turning a complex mission into an accessible digital home.

S.E.O by O.P

Ready to put your website to work?

Whether you’re starting from a blank canvas or your current site isn’t pulling its weight, let’s build a system that actually converts.